Nutrition-first delivery · UAE
Know what's in your food before you order.
Mizan is a food delivery app for the UAE that ranks meals by what's in them — calories, macros, micronutrients and allergens — not by ads.
No spam. One note when we launch in the UAE.
The problem
You don't know what's in your food — or what to do about it.
Delivery is now the default way the UAE eats. Yet the one thing that matters most for health — what's actually in the meal — is the one thing no platform shows you.
- 01 · Nobody knows it
- Restaurant nutrition is genuinely hard to pin down. Recipes, portions and prep all vary, so the delivery apps don't have the data — and neither do you.
- 02 · Knowing isn't enough
- Even with the numbers in hand, most people don't know what their body actually needs to measure them against.
The idea
Mizan ranks every meal by how well it fits you.
- 01
What's in the food
Calories, macros, key micronutrients and allergens — a trusted nutrition label for every dish on the menu.
- 02
What your body needs
Your goals, restrictions and preferences, held in one simple health profile that the feed reads.
- 03
Meals ranked by fit
Mizan prioritises the meals that match the person — not the ones that paid to be seen.
Why Mizan
Eating well and ordering in, finally on the same side.
Delivery apps
Rank by ads and discounts
Built to push promoted dishes to checkout — surfacing what's loudest, not what's right for you.
Health apps
Tell you what to eat — but can't order it
Great at targets and tracking, then they hand the problem back to you at mealtime.
Mizan
Ranks food by what's in it
Pairs the nutrition in each dish with what your body needs — and lets you order it, in one place.
Why now
The moment for nutrition-first ordering.
- 01
People track their health
Wearables, calorie apps, GLP-1 and preventive care have made a generation fluent in their own numbers.
- 02
Restaurants need an edge
Beyond discounting, nutrition transparency is a way to stand out and reach a higher-value diner.
- 03
AI makes it possible
Turning messy, inconsistent menus into reliable nutrition is finally feasible at marketplace scale.
The opportunity
A multi-billion-dollar market, still nutrition-blind.
- USD 2.5B
- UAE online food-delivery spend, 2024
- USD 4B
- Projected by 2030, growing ~7% a year
- 13,000+
- Restaurants & cafés in Dubai — our launch city
- 3 of 4
- Delivery orders on a single, promotions-led app
Independent market estimates — Grand View Research and Syrve MENA, 2025.
Where this goes
From nutrition labels to your own numbers.
Mizan starts as the delivery feed that ranks by fit. Each step deepens the picture of how you eat — and how to eat better.
- Launch
Nutrition on every dish
Trusted labels, filters and fit-based ranking across the delivery marketplace.
- Next
A nutrition log no one else has
Every order builds a longitudinal record of what you actually eat — a dataset no other delivery app holds.
- Later
Tuned to your bloodwork
Link a blood test and the same ranking engine adapts to your own markers — iron, B12, sodium.
Launching in the UAE
Be first to know what's in your food.
Join the waitlist and we'll let you know the moment Mizan goes live in your emirate.
No spam. One note when we launch in the UAE.